How to pitch as a scientific founder

The founders of POCKiT are developing a faster way of diagnosing strokes. They are three Cambridge scientists, whip smart, and they are working on a blood that one day might help clinicians save your life. Creator Fund were the first team to advise them, and a year later they are closing their seed round. But pitching has presented a challenge facing many scientific founders. How do you get investors excited about a technical startup they might not understand?

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